Founded in 1980 by three Saudi pioneers, Sunbulah began as a 6,000 m² pastry plant—home to the Middle East’s first shock freezer and a vision for world-class food production.
Three visionary Saudi friends establish a 6,000 m² pastry plant, laying the foundation for what would become one of the most trusted food brands in the region.
Sunbulah expands its offerings with the acquisition of a dry ice plant and Al Shifa Honey, introducing globally recognized honey and signature samosa leaves to its portfolio.
The company enters the meat industry by launching its first production line. This move sparks rapid diversification into five new food categories, making Sunbulah a household name in Saudi Arabia.
With major warehouse expansions and technological upgrades, Sunbulah strengthens its distribution network to cover all of Saudi Arabia and the wider GCC region.
Becomes a market leader in frozen pastries, introduces French fries, and captures 15% of the honey market, cementing its dominance in frozen and pantry staples.
Sunbulah embraces digital transformation by implementing ERP systems and forming its first marketing department, setting the stage for global campaigns and brand growth.
The company acquires new bakery and meat plants, enhancing its operational capacity and reinforcing corporate governance for increased efficiency and scale.
Sunbulah establishes its first global headquarters and makes a strong impression at SIAL Paris, forming strategic partnerships and stepping confidently onto the world stage.
Participation at Anuga Food Fair and five years of strategic expansion in Dubai highlight Sunbulah’s accelerating regional and international influence.
With the launch of a new honey production line and high-tech labs, Sunbulah expands its product innovation while extending its headquarters to accommodate growth.
A new office opens in Dubai to strengthen ties with international trade partners and expand Sunbulah’s reach across the Gulf and beyond.
Establishment of a Board of Directors and key committees marks a new era of strategic leadership, aimed at long-term success and sustainability.
Sunbulah adopts a business unit model to improve agility, encourage innovation, and accelerate market responsiveness.
Launches the “Nurture and Seize” initiative, empowering food entrepreneurs to revolutionize the industry with bold new ideas and transformative thinking.
Celebrates four decades of excellence with a bold rebranding and a renewed vision for global expansion and innovation.